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Concept
Before
getting started on your advertising campaign we
recommend you
to
first take a step back and clarify a number of issues which will determine
your campagne, its success and the time frame in which to act.
We
would discuss issues like:
| • |
What
are your expectations and targets? |
| • |
Who
is your target group, where is it and what are
its characteristics? |
| • |
What
exactly do your potential clients or donors
look for in you advertising tools? |
| • |
How
can you accommodate the needs of your clients
or donors? |
| • |
How
can you create 'customer loyalty' that lasts? |
| • |
What
is essential? |
| • |
What
is affordable? |
| • |
What
is feasible? |
Together
we would develop your individual advertising concept
including:
| • |
your
advertising targets |
| • |
your
target group |
| • |
a
selection of well co-ordinated advertising solutions
which you can identify with |
| • |
as
well as a time schedule for their realisation |
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